Who makes money on social networks

The development of popular social media platforms has led to the emergence of new competencies, a large number of jobs. Let’s find out what kind of specialists are required in this industry, how much they earn and what the benefits of such work are.

Blogger

To become a blogger, any social platform – YouTube, Instagram and even VK – will do. In most cases, people in this profession are self-employed. Their main source of income is partnerships with major advertisers. The price per marketing post depends on the popularity of the blogger, the number of subscribers and other parameters. In some cases, it starts at 4,000 €.

SMM manager

Is included in the list of the most popular professions in the field of social media. The SMM-specialist is in charge of the management of the pages of large companies, small businesses, individual entrepreneurs and media personalities. His task is to develop a promotion strategy – increasing the number of followers, expanding activities, placing more orders or purchases through social networks. The smmler’s income depends on the number of pages he is responsible for developing. His average monthly salary is about €3,700.

Editor

In addition to the smm-specialist, editors often work on the content. Their area of responsibility is the creation of newsletter texts, posts, ideas and scripts for videos and other similar functionality. Editors earn about the same as smm-specialists.

Targetologist

An important tool for development, promotion in social networks – competent placement of targeted advertising. Specialist who is responsible for its configuration, management and adjustment – targeting. His task is to make sure that the marketing post was shown only to a particular audience with specific gender-age, geographic and other characteristics. The specialist does not just publish advertising, he is responsible for its effectiveness and concrete results. Preparing reports is one of the duties of the advertising specialist.

Community manager

This specialist is in demand in the gaming sphere. His or her main tasks are the creation and moderation of communities of computer gamers, helping their members, answering their questions and allied functions. Often employers have an additional requirement for people of this profession – knowledge of foreign languages. The salary for such specialists is around €4.900.

Media buyer

A separate specialist who is responsible for the purchase and placement of advertising on all media platforms, including social networks, is called a media buyer. His list of tasks includes negotiating with contractors, clients, negotiating terms, concluding agreements. He or she is also responsible for carrying out advertising campaigns as planned, finding new placement channels, and attending industry events. The average income of such specialists is around €5,200 at the start.