8 facts about TikTok you need to know

The TikTok app was able to achieve the status of a cult platform in a short period of time. Today, this platform is used not only for communication, but also for viewing user-generated content. The TikTok audience is constantly expanding, and it is useful for beginners to know the unique “chips” of the social network.

Number of users

Initially, we will address the issue of the number of accounts. As of the beginning of 2023, this number was 892 million people. The social network is in seventh place in the world in terms of audience volume. It is noteworthy that this number is constantly expanding, so in a few years the platform has a chance to enter the Top 3 global applications for communication and viewing content.

Number of downloads

Some TikTok videos get millions of views, but many materials go unnoticed by the general public. In February 2022, nolimitway recorded one billion downloads. Today, more than two billion users have installed the application on mobile devices. Interestingly, such a leap was achieved in just a few years (recall, the social network was created in 2016).

Top downloads in the Apple App Store

According to the data of 2019, TikTok came out on top in terms of the number of downloads in the Apple App Store. During the quarter, the application was downloaded by 33 million users. The social network holds the palm in terms of downloads for the fifth quarter in a row. The trend indicates an expansion of the audience.

Youth focus

TikTok is considered a youth platform. For example, in Italy, the number of site users under 24 is 76%. This is how it was originally intended. Marketing strategy, interface, content – everything is done taking into account fashion trends among young people. In essence, TikTok has become a place of self-expression for people under 30.

Popularity by country

China is in first place. In China, the local analogue of TikTok has about a billion users. The countries of South America follow. For example, at the beginning of 2020, 3.08 million people downloaded the application here. Further, the countries are located in the following order: Mexico, USA, Italy.

Time on TikTok

The average user spends 52 minutes a day using the platform. The metric has led critics to call TikTok a “time killer”. However, the value is not overwhelming. For example, Instagram spends 52 minutes a day, while Snapchat spends 49.5 minutes.

Where is available?

The TikTok app can be downloaded in 141 countries today. The platform supports 75 languages, making it easy to use. The functionality of the social network is simple and intuitive. It takes only a few minutes for a beginner to master the key options of the platform. There are no more than 10 states in the world where TikTok is blocked.

Frequent use

Up to 75% of applications are downloaded and applied once. The opposite is true for TikTok. Most of the users (90%) use the application repeatedly. Up to 68% of users constantly watch videos from other accounts. Up to 55% of the audience creates their own content or makes money from it. Thus, TikTok is an iconic player in the social media world. In a few years, he was able to go from a modest application to a world famous platform. The ease of creating content makes the application as popular as possible. A huge part of consumers switched to TikTok from other sites.